Podcasts are taking over! And podcasting is generating leads!
Right now no matter what industry you are in or how every specific your niche may be, there is a podcast for it.
If you are not already doing so, you need to be podcasting to generate leads.
What Is a Podcast?
A podcast is a series of digital media files (audio) that are released episodically and can be subscribed to.
The word “podcast” is a portmanteau of the words “iPod” and “broadcast.”
Here is an example of a podcast:
How To Start Podcasting?
Starting a podcast has never been easier.
The first step you need is to pick a topic or niche. This should be something that your business is already in.
For example, our whole website is about sales. So our podcast is about sales too. We talk about different sales tactics.
After that, you just need a laptop and microphone (the one on your phone is good) to get started. Watch a detailed video here.
Why Start A Podcast?
Other than the obvious part about generating leads which we will talk about later, podcasts can have other benefits for your business.
Podcasts are a great way to reach out to your customers and potential customers.
They are also a great way to share information about your company, products, and services.
You can also use it to provide your customers with valuable content that will help them solve their problems and create more brand awareness.
How To Generate Leads With Podcasting?
After your podcast is ready, the next step is publishing it on all platforms like Apple, Spotify, Google, and more.
To do this, you need a podcast hosting company.
The one we recommend is Podmio.com
Why use Podmio? – It is because no other company offers the same type of lead generation features that they do.
Interview Someone
So once everything is good to go, what can you do to actually generate leads with your podcast.
You can interview someone in the same field for an episode.
If you ask, they will most likely agree to be on your show.
Prior to the interview, ask them if they can share the podcast on their social media, etc. Even if you don’t ask, it is likely that they will.
People love to toot their horn when they have been given the honor of an interview.
This will help get your name out there and get new listeners to your podcast. These listeners will be your leads.
The Evil Way
Podmio.com offers a podcast player that lets you capture leads directly from your episodes. (Click on subscribe button on the podcast player above and see the magic)
This is will help you to bring in leads from the person that you interview and other listeners who find the podcast through organic searches.
Recap
Podcasting is a great way to generate leads.
There are already thousands and thousands of people looking for a new podcast every single day.
Having a podcast with your business or niche as the topic will help build your brand awareness as well as give information to your patient customers which helps generate leads.